LAKAY
KUSINA
LAKAY
KUSINA
LAKAY
KUSINA
LAKAY
KUSINA
Lakay Kusina has built a strong following through social media, but without a website, customers struggle to find their menu, updates, and essential information.
I decided to create a website to give them a central platform where they can showcase their offerings, share their story, and make it easier for both new and loyal customers to connect with them.
Lakay Kusina has built a strong following through social media, but without a website, customers struggle to find their menu, updates, and essential information.
I decided to create a website to give them a central platform where they can showcase their offerings, share their story, and make it easier for both new and loyal customers to connect with them.
Lakay Kusina has built a strong following through social media, but without a website, customers struggle to find their menu, updates, and essential information.
I decided to create a website to give them a central platform where they can showcase their offerings, share their story, and make it easier for both new and loyal customers to connect with them.
Lakay Kusina has built a strong following through social media, but without a website, customers struggle to find their menu, updates, and essential information.
I decided to create a website to give them a central platform where they can showcase their offerings, share their story, and make it easier for both new and loyal customers to connect with them.
Role: UX Designer
Role: UX Designer
Role: UX Designer
Sector: Mental Health
Sector: Mental Health
Sector: Mental Health
Duration: Three Months
Duration: Three Months
Duration: Three Months
Project Type: Self Directed
Project Type: Self Directed
Project Type: Self Directed
The Solution
A website that reflects Filipino heritage.
A website that reflects Filipino heritage.
A website that reflects Filipino heritage.
A website that reflects Filipino heritage.
By guiding users through approachable social experiences and connecting them with others who share similar interests and social levels, the app creates a safe space for gradual growth and exposure. This solution aims to ease the social anxiety journey, building meaningful friendships and building long-lasting social skills.
By guiding users through approachable social experiences and connecting them with others who share similar interests and social levels, the app creates a safe space for gradual growth and exposure. This solution aims to ease the social anxiety journey, building meaningful friendships and building long-lasting social skills.
By guiding users through approachable social experiences and connecting them with others who share similar interests and social levels, the app creates a safe space for gradual growth and exposure. This solution aims to ease the social anxiety journey, building meaningful friendships and building long-lasting social skills.
By guiding users through approachable social experiences and connecting them with others who share similar interests and social levels, the app creates a safe space for gradual growth and exposure. This solution aims to ease the social anxiety journey, building meaningful friendships and building long-lasting social skills.
Research & Analysis
Understanding the goals & vision.
Understanding the goals & vision.
Understanding the goals & vision.
Understanding the goals & vision.
Method: Stakeholder Interviews, Mood Board, Competitor Analysis
The first step was interviewing the owner to fully understand their vision, goals, and the message they wanted the website to convey. Through our conversation, it became clear that their priority was to create a warm, homey atmosphere that captures the essence of authentic Filipino cuisine. They envisioned a website that not only reflects this sense of comfort and tradition but also feels inviting and approachable for newcomers eager to explore its rich flavors.
Method: Stakeholder Interviews, Mood Board, Competitor Analysis
The first step was interviewing the owner to fully understand their vision, goals, and the message they wanted the website to convey. Through our conversation, it became clear that their priority was to create a warm, homey atmosphere that captures the essence of authentic Filipino cuisine. They envisioned a website that not only reflects this sense of comfort and tradition but also feels inviting and approachable for newcomers eager to explore its rich flavors.
Method: Stakeholder Interviews, Mood Board, Competitor Analysis
The first step was interviewing the owner to fully understand their vision, goals, and the message they wanted the website to convey. Through our conversation, it became clear that their priority was to create a warm, homey atmosphere that captures the essence of authentic Filipino cuisine. They envisioned a website that not only reflects this sense of comfort and tradition but also feels inviting and approachable for newcomers eager to explore its rich flavors.
Method: Stakeholder Interviews, Mood Board, Competitor Analysis
The first step was interviewing the owner to fully understand their vision, goals, and the message they wanted the website to convey. Through our conversation, it became clear that their priority was to create a warm, homey atmosphere that captures the essence of authentic Filipino cuisine. They envisioned a website that not only reflects this sense of comfort and tradition but also feels inviting and approachable for newcomers eager to explore its rich flavors.
Welcoming
and nostalgic.
Inviting both Filipino food lovers and newcomers to feel like home.
Shared
experience.
Celebrating life’s moments over food, making every meal a shared experience.
Trendy
and cultural.
Blending traditional recipes with modern trends to appeal to a wider audience.
Strong
brand identity.
Communicate who the brand is are and what they stand for.
Highlight
strengths.
Showcase what sets the brand apart through the design.
Keep it
simple.
Avoid clutter and unnecessary complexity
Goal 1: Create a website that reflects Filipino heritage.
Goal 1: Create a website that reflects Filipino heritage.
Goal 2: Re-design menu for first time users.
Goal 2: Re-design menu for first time users.
Goal 2: Re-design menu for first time users.
Goal 2: Re-design menu for first time users.
Based on the insights I gathered from the interview, I created a mood board to help visualize how I want the website to feel, communicate, and capture the essence of Lakay Kusina's identity. It helps establish a cohesive look and feel, ensuring that elements like color schemes, typography, imagery, and textures reflect the warmth, cultural pride, and modern twist that Lakay Kusina embodies.
Based on the insights I gathered from the interview, I created a mood board to help visualize how I want the website to feel, communicate, and capture the essence of Lakay Kusina's identity. It helps establish a cohesive look and feel, ensuring that elements like color schemes, typography, imagery, and textures reflect the warmth, cultural pride, and modern twist that Lakay Kusina embodies.
Based on the insights I gathered from the interview, I created a mood board to help visualize how I want the website to feel, communicate, and capture the essence of Lakay Kusina's identity. It helps establish a cohesive look and feel, ensuring that elements like color schemes, typography, imagery, and textures reflect the warmth, cultural pride, and modern twist that Lakay Kusina embodies.
Based on the insights I gathered from the interview, I created a mood board to help visualize how I want the website to feel, communicate, and capture the essence of Lakay Kusina's identity. It helps establish a cohesive look and feel, ensuring that elements like color schemes, typography, imagery, and textures reflect the warmth, cultural pride, and modern twist that Lakay Kusina embodies.
Ideation & Testing
Ideation & Testing
Tackling the challenges.
Tackling the challenges.
Tackling the challenges.
Tackling the challenges.
Method: Mid-Fidelity Wireframes.
I had a basic vision for the overall layout, but the challenge came in refining the smaller details. The first major issue I encountered was how to incorporate the combo details without sacrificing readability. To address this, I went through multiple iterations, testing each version with four users to pinpoint key pain points in their experience. This iterative process allowed me to gather valuable feedback, helping me better understand how to present the information in a way that was both visually appealing and easy to navigate.
Method: Mid-Fidelity Wireframes.
I had a basic vision for the overall layout, but the challenge came in refining the smaller details. The first major issue I encountered was how to incorporate the combo details without sacrificing readability. To address this, I went through multiple iterations, testing each version with four users to pinpoint key pain points in their experience. This iterative process allowed me to gather valuable feedback, helping me better understand how to present the information in a way that was both visually appealing and easy to navigate.
Method: Mid-Fidelity Wireframes.
I had a basic vision for the overall layout, but the challenge came in refining the smaller details. The first major issue I encountered was how to incorporate the combo details without sacrificing readability. To address this, I went through multiple iterations, testing each version with four users to pinpoint key pain points in their experience. This iterative process allowed me to gather valuable feedback, helping me better understand how to present the information in a way that was both visually appealing and easy to navigate.
Method: Mid-Fidelity Wireframes.
I had a basic vision for the overall layout, but the challenge came in refining the smaller details. The first major issue I encountered was how to incorporate the combo details without sacrificing readability. To address this, I went through multiple iterations, testing each version with four users to pinpoint key pain points in their experience. This iterative process allowed me to gather valuable feedback, helping me better understand how to present the information in a way that was both visually appealing and easy to navigate.
The second challenge I encountered was how to effectively utilize the space when presenting a large amount of information. With so many combo details to include, I faced several difficulties in organizing and balancing the content without overwhelming the layout.
The second challenge I encountered was how to effectively utilize the space when presenting a large amount of information. With so many combo details to include, I faced several difficulties in organizing and balancing the content without overwhelming the layout.
The second challenge I encountered was how to effectively utilize the space when presenting a large amount of information. With so many combo details to include, I faced several difficulties in organizing and balancing the content without overwhelming the layout.
The second challenge I encountered was how to effectively utilize the space when presenting a large amount of information. With so many combo details to include, I faced several difficulties in organizing and balancing the content without overwhelming the layout.
Design Choices
Conclusion
Conclusion
What did I learn...?
What did I learn...?
I gained valuable experience in managing a real-world web design project, from initial research and stakeholder interviews to structuring the site's content. Through this process, I learned how to effectively create compelling brand storytelling by using visuals, typography, and copy to evoke emotions and create a strong, memorable identity.
I gained valuable experience in managing a real-world web design project, from initial research and stakeholder interviews to structuring the site's content. Through this process, I learned how to effectively create compelling brand storytelling by using visuals, typography, and copy to evoke emotions and create a strong, memorable identity.
GREAT design starts with a conversation.
Got a cool idea, a job opportunity, or just want to say hey? I’m all ears! Let’s team up, create something awesome, and turn ideas into impact. Don’t be shy - let’s connect!
ashleybutac@outlook.com
GREAT design starts with a conversation.
Got a cool idea, a job opportunity, or just want to say hey? I’m all ears! Let’s team up, create something awesome, and turn ideas into impact. Don’t be shy - let’s connect!
ashleybutac@outlook.com
GREAT design starts with a conversation.
Got a cool idea, a job opportunity, or just want to say hey? I’m all ears! Let’s team up, create something awesome, and turn ideas into impact. Don’t be shy - let’s connect!
ashleybutac@outlook.com
GREAT design starts with a conversation.
Got a cool idea, a job opportunity, or just want to say hey? I’m all ears! Let’s team up, create something awesome, and turn ideas into impact. Don’t be shy - let’s connect!
ashleybutac@outlook.com
GREAT design starts with a conversation.
Got a cool idea, a job opportunity, or just want to say hey? I’m all ears! Let’s team up, create something awesome, and turn ideas into impact. Don’t be shy - let’s connect!
ashleybutac@outlook.com