ONTARIO
PARKS
ONTARIO
PARKS
ONTARIO
PARKS
ONTARIO
PARKS
ONTARIO
PARKS
Beginner portagers struggle with limited guidance on distances, terrain, and trail difficulty. Ontario Parks’ reservation system lacks clarity, leaving users unprepared and discouraged from future trips.
Enhanced features are designed specifically for beginners, offering a seamless booking experience and easy access to essential information for their first portaging trip.
Beginner portagers struggle with limited guidance on distances, terrain, and trail difficulty. Ontario Parks’ reservation system lacks clarity, leaving users unprepared and discouraged from future trips.
Enhanced features are designed specifically for beginners, offering a seamless booking experience and easy access to essential information for their first portaging trip.
Beginner portagers struggle with limited guidance on distances, terrain, and trail difficulty. Ontario Parks’ reservation system lacks clarity, leaving users unprepared and discouraged from future trips.
Enhanced features are designed specifically for beginners, offering a seamless booking experience and easy access to essential information for their first portaging trip.
Beginner portagers struggle with limited guidance on distances, terrain, and trail difficulty. Ontario Parks’ reservation system lacks clarity, leaving users unprepared and discouraged from future trips.
Enhanced features are designed specifically for beginners, offering a seamless booking experience and easy access to essential information for their first portaging trip.
Beginner portagers struggle with limited guidance on distances, terrain, and trail difficulty. Ontario Parks’ reservation system lacks clarity, leaving users unprepared and discouraged from future trips.
Enhanced features are designed specifically for beginners, offering a seamless booking experience and easy access to essential information for their first portaging trip.
Role: UX Designer
Role: UX Designer
Role: UX Designer
Sector: Mental Health
Sector: Mental Health
Sector: Mental Health
Duration: Three Months
Duration: Three Months
Duration: Three Months
Project Type: Self Directed
Project Type: Self Directed
Project Type: Self Directed
The Solution
The Solution
The Solution
Supporting novices in the backcountry.
Supporting novices in the backcountry.
Supporting novices in the backcountry.
Supporting novices in the backcountry.
Method: User Interview & Usability Testing: Click Through Rate, User Satisfaction Score.
I asked 15 individuals to go through a numbers of testing and interviews between the current design and the updated design features I added.
Here are the upgraded features:
Method: User Interview & Usability Testing: Click Through Rate, User Satisfaction Score.
I asked 15 individuals to go through a numbers of testing and interviews between the current design and the updated design features I added.
Here are the upgraded features:
Method: User Interview & Usability Testing: Click Through Rate, User Satisfaction Score.
I asked 15 individuals to go through a numbers of testing and interviews between the current design and the updated design features I added.
Here are the upgraded features:
Method: User Interview & Usability Testing: Click Through Rate, User Satisfaction Score.
I asked 15 individuals to go through a numbers of testing and interviews between the current design and the updated design features I added.
Here are the upgraded features:
18.75%
Reduction in clicks per booking session.
18.75%
Reduction in clicks
per booking session.
18.75%
Reduction in clicks
per booking session.
18.75%
Reduction in clicks per booking session.
STREAMLINE BOOKING.
STREAMLINE BOOKING.
STREAMLINE BOOKING.
Beginner portagers struggle with limited guidance on distances, terrain, and trail difficulty. Ontario Parks’ reservation system lacks clarity, leaving users unprepared and discouraged from future trips.
Beginner portagers struggle with limited guidance on distances, terrain, and trail difficulty. Ontario Parks’ reservation system lacks clarity, leaving users unprepared and discouraged from future trips.
Beginner portagers struggle with limited guidance on distances, terrain, and trail difficulty. Ontario Parks’ reservation system lacks clarity, leaving users unprepared and discouraged from future trips.
TRIP INFORMATION.
TRIP INFORMATION.
TRIP INFORMATION.
By eliminating redundant information, users now have a clearer understanding of what to expect from their upcoming trip - ensuring they feel well-prepared and informed.
By eliminating redundant information, users now have a clearer understanding of what to expect from their upcoming trip - ensuring they feel well-prepared and informed.
By eliminating redundant information, users now have a clearer understanding of what to expect from their upcoming trip - ensuring they feel well-prepared and informed.
93.3% of users found the extra information helpful.
93.3% of users found the
extra information helpful.
93.3% of users found
the extra information helpful.
93.3% of users found the extra information helpful.
86.7% of users clicked all three recommended links.
86.7% of users clicked
all three recommended links.
86.7% of users clicked all
three recommended links.
86.7% of users clicked all three recommended links.
QUICK LINKS.
QUICK LINKS.
QUICK LINKS.
By removing unnecessary CTAs, users are now guided to relevant, helpful links - reducing the steps needed to conduct their own research.
By removing unnecessary CTAs, users are now guided to relevant, helpful links - reducing the steps needed to conduct their own research.
By removing unnecessary CTAs, users are now guided to relevant, helpful links - reducing the steps needed to conduct their own research.
Research
Research
Research
Inexperience can turn adventure into confusion.
Inexperience can turn adventure into confusion.
Inexperience can turn adventure into confusion.
Inexperience can turn adventure into confusion.
Method: Surveys, Interviews, Usability Testing.
To capture the perspective of true novices, I also spoke with 5 novice portagers. Throughout these conversations, a consistent theme emerged: both groups struggled with long booking processes and assessing the difficulty of portages.
Method: Surveys, Interviews, Usability Testing.
To capture the perspective of true novices, I also spoke with 5 novice portagers. Throughout these conversations, a consistent theme emerged: both groups struggled with long booking processes and assessing the difficulty of portages.
Method: Surveys, Interviews, Usability Testing.
To capture the perspective of true novices, I also spoke with 5 novice portagers. Throughout these conversations, a consistent theme emerged: both groups struggled with long booking processes and assessing the difficulty of portages.
Method: Surveys, Interviews, Usability Testing.
To capture the perspective of true novices, I also spoke with 5 novice portagers. Throughout these conversations, a consistent theme emerged: both groups struggled with long booking processes and assessing the difficulty of portages.
Information uncertainty.
Information uncertainty.
Information uncertainty.
%
%
%
%
Users found it difficult to figure out the travel time & distance for the portage.
Users found it difficult to figure out the travel time & distance for the portage.
Users found it difficult to figure out the travel time & distance for the portage.
Redundant Processes.
Redundant Processes.
Redundant Processes.
%
%
%
%
Users have reported that the booking process feels
repetitive.
Users have reported that the booking process feels
repetitive.
Users have reported that the booking process feels
repetitive.
Extra Research.
Extra Research.
Extra Research.
%
%
%
%
Users reported they felt frustrated opening multiple tabs to do their own search.
Users reported they felt frustrated opening multiple tabs to do their own search.
Users reported they felt frustrated opening multiple tabs to do their own search.
My experience portaging for the first time.
My experience portaging for the first time.
My experience portaging for the first time.
My experience portaging for the first time.
Method: Field Research.
To further enrich my insights, I participated in field research, immersing myself in the portaging experience from start to finish. Since the map was so big it was difficult to determine the travel time. During the trip I realized I would not be able to make it for evening to Lake Manitou. Fortunately, in the halfway mark there were available camping sites at North Tea Lake. This hands-on approach allowed me to observe firsthand the difficulties encountered along the journey and to validate the concerns expressed by interview participants.
Method: Field Research.
To further enrich my insights, I participated in field research, immersing myself in the portaging experience from start to finish. Since the map was so big it was difficult to determine the travel time. During the trip I realized I would not be able to make it for evening to Lake Manitou. Fortunately, in the halfway mark there were available camping sites at North Tea Lake. This hands-on approach allowed me to observe firsthand the difficulties encountered along the journey and to validate the concerns expressed by interview participants.
Method: Field Research.
To further enrich my insights, I participated in field research, immersing myself in the portaging experience from start to finish. Since the map was so big it was difficult to determine the travel time. During the trip I realized I would not be able to make it for evening to Lake Manitou. Fortunately, in the halfway mark there were available camping sites at North Tea Lake. This hands-on approach allowed me to observe firsthand the difficulties encountered along the journey and to validate the concerns expressed by interview participants.
Method: Field Research.
To further enrich my insights, I participated in field research, immersing myself in the portaging experience from start to finish. Since the map was so big it was difficult to determine the travel time. During the trip I realized I would not be able to make it for evening to Lake Manitou. Fortunately, in the halfway mark there were available camping sites at North Tea Lake. This hands-on approach allowed me to observe firsthand the difficulties encountered along the journey and to validate the concerns expressed by interview participants.
Figure 1: The canoe rental where you start the portage.
Figure 1: The canoe rental where you start the portage.
Figure 1: The canoe rental where you start the portage.
Figure 2: Halfway mark North Tea Lake.
Figure 2: Halfway mark North Tea Lake.
Figure 2: Halfway mark North Tea Lake.
Figure 3: Backcountry map from access point 1 Kawawaymog Lake
Figure 3: Backcountry map from access point 1 Kawawaymog Lake
Figure 3: Backcountry map from access point 1 Kawawaymog Lake
Analysis
Analysis
Analysis
Analyzing the current website.
Analyzing the current website.
Analyzing the current website.
Analyzing the current website.
Method: SWOT Analysis.
After I conducted usability testing on the current website, I conducted a SWOT analysis. This provides a clear framework to prioritize improvements based on research findings, ensuring that resources are focused on impactful changes.
Method: SWOT Analysis.
After I conducted usability testing on the current website, I conducted a SWOT analysis. This provides a clear framework to prioritize improvements based on research findings, ensuring that resources are focused on impactful changes.
Method: SWOT Analysis.
After I conducted usability testing on the current website, I conducted a SWOT analysis. This provides a clear framework to prioritize improvements based on research findings, ensuring that resources are focused on impactful changes.
Method: SWOT Analysis.
After I conducted usability testing on the current website, I conducted a SWOT analysis. This provides a clear framework to prioritize improvements based on research findings, ensuring that resources are focused on impactful changes.
Main Features
Main Features
Main Features
Guidance is essential to the wild.
Guidance is essential to the wild.
Guidance is essential to the wild.
Guidance is essential to the wild.
Method: MoSCoW Prioritization, How Can We statement.
Organizing features using the MoSCoW method helps focus my efforts on the most critical improvements for this project. This also allows to deliver a more effective solution while leaving room for potential enhancements in the future. It's a strategic way to balance immediate needs with long-term goals.
Method: MoSCoW Prioritization, How Can We statement.
Organizing features using the MoSCoW method helps focus my efforts on the most critical improvements for this project. This also allows to deliver a more effective solution while leaving room for potential enhancements in the future. It's a strategic way to balance immediate needs with long-term goals.
Method: MoSCoW Prioritization, How Can We statement.
Organizing features using the MoSCoW method helps focus my efforts on the most critical improvements for this project. This also allows to deliver a more effective solution while leaving room for potential enhancements in the future. It's a strategic way to balance immediate needs with long-term goals.
Method: MoSCoW Prioritization, How Can We statement.
Organizing features using the MoSCoW method helps focus my efforts on the most critical improvements for this project. This also allows to deliver a more effective solution while leaving room for potential enhancements in the future. It's a strategic way to balance immediate needs with long-term goals.
Iterations
Iterations
Iterations
No more repeated step and uncertainty.
No more repeated step and uncertainty.
No more repeated step and uncertainty.
No more repeated step and uncertainty.
Method: Mid-Fidelity Wireframes, Users Testing
I conducted user testing with the first few iterations is because it provides direct feedback, helping to identify issues early in the design process. By understanding how users interact with my design, I can pinpoint areas of confusion or frustration. This allows for informed adjustments in the next step.
Method: Mid-Fidelity Wireframes, Users Testing
I conducted user testing with the first few iterations is because it provides direct feedback, helping to identify issues early in the design process. By understanding how users interact with my design, I can pinpoint areas of confusion or frustration. This allows for informed adjustments in the next step.
Method: Mid-Fidelity Wireframes, Users Testing
I conducted user testing with the first few iterations is because it provides direct feedback, helping to identify issues early in the design process. By understanding how users interact with my design, I can pinpoint areas of confusion or frustration. This allows for informed adjustments in the next step.
Method: Mid-Fidelity Wireframes, Users Testing
I conducted user testing with the first few iterations is because it provides direct feedback, helping to identify issues early in the design process. By understanding how users interact with my design, I can pinpoint areas of confusion or frustration. This allows for informed adjustments in the next step.
Conclusion
Conclusion
Conclusion
Key Takeaways...
Key Takeaways...
Key Takeaways...
Key Takeaways...
I realized that even the smallest details and interactions can significantly impact the overall user experience. Additionally, I wish I had taken more initiative in sketching out a wider range of iterations and ideas, rather than limiting myself to just a few.
I realized that even the smallest details and interactions can significantly impact the overall user experience. Additionally, I wish I had taken more initiative in sketching out a wider range of iterations and ideas, rather than limiting myself to just a few.
I realized that even the smallest details and interactions can significantly impact the overall user experience. Additionally, I wish I had taken more initiative in sketching out a wider range of iterations and ideas, rather than limiting myself to just a few.
I realized that even the smallest details and interactions can significantly impact the overall user experience. Additionally, I wish I had taken more initiative in sketching out a wider range of iterations and ideas, rather than limiting myself to just a few.
GREAT design starts with a conversation.
Got a cool idea, a job opportunity, or just want to say hey? I’m all ears! Let’s team up, create something awesome, and turn ideas into impact. Don’t be shy - let’s connect!
ashleybutac@outlook.com
GREAT design starts with a conversation.
Got a cool idea, a job opportunity, or just want to say hey? I’m all ears! Let’s team up, create something awesome, and turn ideas into impact. Don’t be shy - let’s connect!
ashleybutac@outlook.com
GREAT design starts with a conversation.
Got a cool idea, a job opportunity, or just want to say hey? I’m all ears! Let’s team up, create something awesome, and turn ideas into impact. Don’t be shy - let’s connect!
ashleybutac@outlook.com
GREAT design starts with a conversation.
Got a cool idea, a job opportunity, or just want to say hey? I’m all ears! Let’s team up, create something awesome, and turn ideas into impact. Don’t be shy - let’s connect!
ashleybutac@outlook.com
GREAT design starts with a conversation.
Got a cool idea, a job opportunity, or just want to say hey? I’m all ears! Let’s team up, create something awesome, and turn ideas into impact. Don’t be shy - let’s connect!
ashleybutac@outlook.com